The circle is a fundamental shape of the natural world, so it makes sense why circular logos have appealed to brands ever since there were (literal) brands. The shape is so clean and recognizable that it becomes a great vehicle for organizing and conveying information, and the lack of any hard angles makes it pleasing to the eye. The downfall of using such a simple shape is that, without any nuance, your own circle logo might come off looking just that—simple.
Lucky for you we’ve rounded up some awesome circular designs to give you a few fresh ideas on how best to take advantage of the circle in your branding. To help you out, we’ll start from square one—or should we say circle one!
There’s something far-reaching and profound about the circle shape given the countless meanings associated with it. But what is agreed is it remains a universal symbol of unity, wholeness, and inclusiveness. Circles have been ever present, in stars, the moon, the sun – and for thousands of years, they have been used as a cosmic symbol of eternity, as they have no beginning or end.
The geometric shape can feature in many forms, from beautifully imperfect in nature or art to clinically precise in architecture and design. Circles can illustrate both potentials, in the zero forms, suggesting the embryonic stages of something, as well as the whole completion of an idea, message, or project.
Circular shapes illustrate integration and work on a spiritual level that connects audiences. Avia Venefica says: “The circle symbol meaning is universal, sacred and divine. It represents the infinite nature of energy and the inclusivity of the universe.”
In logos, these wide-ranging attributes and associations make circles an ideal choice for a huge variety of brands and industries. Car manufacturers use the shape to represent the wheel and suggest smooth movement, while tech brands will want to be conveying their global, all-encompassing appeal.
The shapes of these graphics symbols vary a lot, but one of the most commonly used shapes is the circle. Best Circular logos have been some of the most popular trends in logo design. A circle is timeless, simple and memorable.
Circle logos can help frame and center your message. They give you the opportunity to create a “badge” for your brand and allow you to balance colors and type in a way that can get your brand identity across in a unique way.
From government and technology to fast food and the auto industry, companies from almost every business sector have used the power of the most simple geometric shape to identify their brand. These logos are instantly recognizable and powerful.
Why use circle logos
Circle logos help frame and center your message. They allow you to create a ‘badge’ for your brand while balancing colors and typography in a way that can say a lot about your product or service. Because of the nature of the symbol, it provides enhanced meaning to the perception of your business in the mind of customers.
There’s also the suggestion it protects your brand, encasing it in a powerful design and offering reassurance to customers that you’re safe and trustworthy. Designer Steven Bradley points out because they are less common in design, circles work well to attract attention, provide emphasis, and set things apart.